The project for Fishes and Sports has been developed in the name of passion for the aquatic world. A family run business in the heart of Alessandria, here the lovers of the genre can not only buy everything they need to enrich their aquarium (fishes, and also a wide variety of corals and aquatic plants, as well as decorations and accessorizes), but they can entrust their needs to a team of professionals and true lovers of the genre that will follow them in every single step: from the purchase of everything they’ll need for their aquarium (or even its custom-made creation) up til the maintenance, even at their own home.
Youtoo Digital’s team completely renewed the website of this important shop, starting from a rich and colorful graphical interface. Particular attention has been dedicated to the structure, in order to highlight the richness of contents and services offered and to enable the users to experience a strongly intuitive browsing experience. To best showcase the marvel of the aquatic world and of what Fishes and Sports offers, the photoshoot was developed with a distinctive focus on the evocative strength of the images. The texts as well are rich and meticulously written with a SEO perspective.
In renewing Fishes and Sports’ digital identity we couldn’t forget their social media: the editorial plan developed for this shop, focused on the Instagram and Facebook channels, has been carefully redacted to highlight all the best of what this shop has to offer.