Alfieri Food Stories is born from a rib of Alfieri Alimentari, real excellence of Made in Italy that does not need introduction: historical company that has its origins in the heart of Piedmont, engaged in the excellent production of many foods including their high quality semolina pasta and fresh pasta.
Alfieri Food Stories, being a real store, wanted to maintain this commercial nature also in its online presence, relying, in addition to the digital and social presence, the realization of their online e-commerce through the Shopify platform.
We started this process by renewing the graphic design and creating a structure that would highlight the wide range of products that this company offers and produces. To enhance the quality of the products, we have created an ad hoc photo shoot, with the creation of evocative and graphically appealing images, all shaped in the shopify frame.
For the social strategy we have developed a very dynamic editorial calendar, combining the part of Shop to that of Social: thanks instagram Shop and the Facebook catalog the users can easily buy a delicacy directly from their favorite social.
All this e-commerce strategy is expanded by digital marketing advertising campaigns on major online advertising platforms.