When we get the opportunity to develop a project for an historical Italian business, it’s always incredibly exciting. This agricultural holding located in the heart of the Roero region is a true excellence in the Italian and international world of wine making.
For Massucco Wine we developed a brand new site, creating a new graphical interface and implementing a layout with a structure more intuitive and easy to browse. At the heart of the project there are the images creating during the photoshoot: images which are rich and vibrant in colors and that recall the warmth and authenticity so innate to every aspect of this family-run business work. We’ve also added a shop section from which the users from all over Italy can buy all the different labels that this winery produces.
To complete the renewal of their digital identity, we couldn’t forget about social media. For Massucco Wine we developed a custom-made editorial plan, focusing in particular on the channels of Facebook and Instagram thanks to their ability to highlight in the most immediate and emotional way everything that this winery has to offer.