For Youtoo Digital there is nothing more stimulating than getting to assist and guide a business in their journey toward the affirmation of a new digital identity. With the project for Driving School Parella we’ve once again had this opportunity, by creating a brand-new web strategy for this historical driving school in Turin.
We started with their website, completely revamping its graphical interface and focusing on its usability: the structure is intuitive and makes for a smart browsing experience, so as to allow potential customers to find immediately all the information they’re looking for. To complete the new digital image of the driving school we created for them a new logo and brand identity. We’ve also created a photoshoot and all the texts have been written in a SEO perspective.
The new web strategy includes a new approach to social medias as well: we developed a tailor-made editorial plan, focused on the channels of Facebook and Instagram and aimed at expanding the digital presence of this driving school, as well as helping them increase their interactions with their followers.